GET TO KNOW VICKI

Vicki Updike is the president and founder of New Sage Strategies. A women’s leadership development company equipping women with the tactics and strategies to continue to build their career. Prior to consulting, Vicki’s corporate leadership journey included various marketing and executive positions. Her last corporate position was president of Silver Star Brands. 

Having been a president and c-suite executive gives Vicki a unique perspective in coaching and business advising. She brings experience in the areas of strategic planning and execution, organizational development, and leadership coaching.

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Vicki is passionate about helping create strong, effective leaders and leadership team. She loves a good challenge and leans on her knowledge and experiences to help build results-minded leadership qualities in each person or group she gets the privilege to work alongside.

Vicki is a graduate of the University of Wisconsin-Whitewater with a BBA and an MBA from New York Institute of Technology (NYIT). 

Vicki is a long-time resident of northeast Wisconsin where she lives with her husband Jim. She has two grown children and realizes that they are her greatest accomplishment.

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  • “I've been fortunate to work with Vicki Updike as my nonprofit executive leadership coach this past year and she has helped me tremendously. Thank you Vicki for all you do to lift up women in leadership.”

  • “You are the best! Your belief is greater than my doubt, thank you for helping me believe in myself again.”

  • “Thank you so much! You've helped me step back and see the bigger picture in tough situations, gave me the tools to communicate with challenging people and made me see the importance of empowering my team.”